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Despite radiation therapy being a safe and highly effective treatment for a broad range of cancers its underutilisation remains relatively widespread. Addressing the knowledge and awareness deficits that have led to this requires both improved education and greater advocacy about radiation therapy.  Here we will present a framework to better understand how education and advocacy overlap. We will review some of the latest innovations in the communication and education space – including both technical and theoretical advances – and discuss practical ways that they can be applied by everyday practitioners to improve education and awareness of radiation therapy in their own contexts. We will also discuss the ways in which interdisciplinary collaboration can further enhance the effectiveness of these approaches.